PUNJABI INTERNATIONAL FILM ACADEMY AWARDS

PUNJABI INTERNATIONAL FILM ACADEMY AWARDS

Punjabi films are finding an increasing popularity outside India thanks to rapidly increasing Punjabi population and good quality of Punjabi films made in recent years. Ontario, Canada has one of th

e largest Punjabi population (approx 350,000) outside India. Punjabi is the 4th largest spoken language in Canada which is now considered a key market for Punjabi films. Punjabi films continue to be aggressively marketed in Canada and other parts of the world like US, UK and Australia. Despite the long history of the Punjabi film industry, the dominance of Punjabi people in Bollywood and the increasing popularity of recent Punjabi films there is no major Award function dedicated to rewarding excellence in Punjabi films. After consultation with a large number of Punjabi film personalities, community leaders and members of the Canadian Government, given their enthusiastic response, Parvasi Media Inc. decided to launch the very first Punjabi International Film Academy Awards (PIFAA) in Ontario Canada.Opening Press Conference: 3rd August

World Premiere of a Punjabi film: 3rd August 2012

Punjabi International Film Academy Awards: 4th August 2012, Air Canada Centre, Toronto.